Danielle's Blog Spot

Social Media Supporting Local Music

Posted on: July 13, 2009

I love music.  I constantly have to have a soundtrack to my life. Today, we have more musicians than ever before! We have very well known popular artist and then there are local artist who are trying to spread their name around.  When I was in junior high and early high school years, back before emerging media and IMC really took off and became the beacons they are today, I remember street team promoting.  I would be in the mall handing out flyers or at local music shows passing out flyers for upcoming shows.  Now musicians have a marketing outlet, social media!

In doing some research I came across an article which interviewed Corey Denis, a woman which is described by one of her former employees as just short of a genius at marketing bands and artists. In this interview Ms. Denis expressed the importance of artist participating in social media.  Using social media gives artists a chance to take advantage of new online tools which may actually enhance their current projects. The top 10 sites she believes artist should have a pressence on include MySpace, Twitter, Facebook, and YouTube.

While Denis suggests it doesn’t hurt to have profiles on as many networks as possible, it isn’t going to help the artists unless they are aware of how to use them and how to integrate them together into a powerful network in themselves.  For example provide links to your other social media sites on each social media page you have.  It’s suggested to start with 3 sites and to hire someone to do it for you if you know nothing about doing it yourself.  This also leads to another bit of advice.  Artists with only 30 minutes a week to dedicate to their own social media sites should consider setting a small budget aside to hire someone (another band member) to do it for them.   

To Read Corey Denis’s Full Interview Go To http://www.musicthinktank.com/blog/social-media-online-marketing-for-musicians-10-questions-for.html

Check Out Some Local WV Bands on MySpace

Lonely Town (my cousin’s band) http://www.myspace.com/lonelytown

Ten Carp Lie http://www.myspace.com/tencarplie

Shindig (Started out in WV) http://www.myspace.com/shindig

  My friend Richie (the lead singer) doing it right on YouTube!


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