Danielle's Blog Spot

Let’s Give Them Something to Talk About

Posted on: July 13, 2009

What did companies do before the internet in order to create buzz?  It seems like even word of mouth has become word of email/text.

I went to the GraphicDefine Magazine website to try to get a better grasp on how to generate some good word of mouth buzz.   What is buzz anyways?  “Buzz” or “Word of Mouth” is what people talk about, the currency of conversation if you will. A company or business can get their word out there and give people something to talk about, which therefore increases the company’s visability and leads qualified prospects to the company or company website.

What makes buzz effective? Lack of trust.  Take a look around at some companies or everyday life examples.  We normally don’t trust what companies have to say for themselves because we know they’re just trying to sell us something.  However, for some reason we trust what others say about a company or product.  These “others” can be celebrities, people in the media, experts, friends and colleagues.  How many times have we heard of a restaurant but not ventured in until we heard a rave review from one of our friends?  That my friend, is an example of buzz/word of mouth.

What are some ways to generate buzz? According to GraphicDefine’s website, buzz can be generated in 4 ways:

  1. Identify Your Best Advocates: Focus on the people who believe most strongly in the superiority of your services. These might just be your current customers or employees because they are in the strongest position to spread the word. Employees and customers may need help so it’s suggested to help them with awards, certificates, and gift cards. Offer them visability by featuring them in your marketing and provide them with the tools necessary to spread your word such as business cards, brochures, or other information.
  2. Give Prospects a Taste:  A little bit of marketing can go a long way with a sampling program because allowing people to experience your services makes it easier from them to spread the word.
  3. Gather and Use Testimonials: Make asking for testimonials a standard part of the evaluation process.  Ask the person giving you and your business praise if you can use their compliments as a testimonial and then plaster these testimonials on your website, sales letters, business cards, etc…
  4. Encourage Viral Marketing: Asking people to tell others about your company, product, service is another way of responding to a compliment. The viral marketing comes in with “Tell a Friend” links that are added to every email message, email newsletter, or webpage with useful information.

For more information on Buzz Marketing go to: http://www.graphicdefine.org/issue1/buzzmarketing




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