Danielle's Blog Spot

It’s a Mob Thing

Posted on: July 10, 2009

In class we’ve been discussing pass along media. One tactic of pass along media that caught my attention was Flash Mobs.  At first I was like, “A mob?  Isn’t that generally a negative thing?”  When I hear “mob” I think of the angry farmers with their pitchforks and torches chasing after Frankenstein’s monster.  So what exactly is a flash mob?

A flash mob is a large group of people who assemble suddenly in a public place to perform an unusual act for a brief period of time and quickly disperse.  The term “flash mob” is generally given to gatherings that are organized via social media or viral emails.  However, it does not apply to gatherings set up by public relations firms or as publicity stunts. 

Some popular noted flash mobs that people may be familiar with is Worldwide Pillow Fight Day and Silent Disco.  During Worldwide Pillow Fight Day people from 25 cities world wide took a moment to stop and start pillow fights with each other.  During Silent Disco, 4,000 Londoners gathered at London Underground Stations and at a set time began dancing to their portable music devices.

While doing research for class, I came across a couple fun flash mobs that can border on advertising as well as pass along media.  One flash mob was created of 111 men of all shapes and sizes to go shopping shirtless in Abercrombie and Fitch on 5th Avenue in New York.  It turns out, a store that is a shrine to shirtless men, does not like shirtless men shopping in their stores.  Another fun flash mob occured for a T-Mobile commercial when people started to collectively start dancing in a London train station. 

Still don’t get what a flash mob is?  Think back to this past couple weeks and all of the people gathering to pay tribute to Michael Jackson and create a flash mob to break out in dance as a tribute.  Still don’t get it? Check Out These Awesome Videos or go to www.flashmob.com to maybe even sign up for a mob yourself!

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